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Product Management

Product management is an organisational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product life cycle. Similarly, product lifecycle management (PLM) integrates people, data, processes and business systems.
Our Product Management Methodology is a comprehensive approach that defines and delivers products that hit the mark with your customers while efficiently meeting your strategic business objectives. Additional benefits of a mature Product Management discipline include efficient and effective product delivery, quantified product features mapped to customer value, and product management that realizes ROI.

Our Product Management Methodology addresses the four major Product Management business functions:

1. Strategy: Gather market and customer insights to then define product objectives realized through product innovation. Set direction of the capability roadmap based on business strategy, market, and customer needs.

2. Development: Manage product scoping, planning, prioritization, and preparedness for product delivery.

3. Operations: Introduce the product into the marketplace and manage prioritization of product enhancements throughout the remainder of the product lifecycle.

4. Portfolio Management: Manage a portfolio of products through ongoing analysis of product performance, prioritizing efforts between products within the portfolio, reviewing new product ideas, and ensuring financial and human capital resources are properly aligned to products. Governance efforts exist throughout the product lifecycle to ensure the product(s)/portfolios are aligned and moving toward the strategic objectives.

Product Management

The main objective of product management is the development of a new product or products. This product should be better than what is currently available, or at least be able to differentiate itself as unique, in order to be of value for the customer.
Product management doesn’t only add to meet the objectives of the product and organization; it can also choose to remove something from the process, which is called an elimination decision. This includes a detailed report on the impact that this elimination will have on the whole business.

How do we bring the best possible product to market and grow our business?

  • Idea Management
  • Specifications
  • Roadmapping
  • Prioritization
  • Delivery
  • Analytics & Experiments
  • Customer Feedback

How can we help?

  • Understand customer experience
  • Develop vision
  • Prioritize processes and activities
  • Develop product pricing and positioning strategies
  • Develop product pricing and positioning strategies
  • Build and follow a roadmap
  • Arrange product testing groups
  • Drive product launch
  • Build and maintain product awareness on all levels among product teams Shared responsibilities with Project management
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